82. Anthony Geisler, Founder & CEO of Xponential Fitness

Today I’m joined by Anthony Geisler, Founder and CEO of
Xponential Fitness — a holding company of nine boutique fitness
brands, including Club Pilates, Pure Barre, CycleBar, and
others. 


 


In this episode, Anthony tells us how they managed to open new
studios during the pandemic. We talk about how the Rumble
acquisition came together. And Anthony explains why he’s bullish
on the return of in-person exercise. 


 


We also discuss what’s next for Xponential — including more
acquisitions, whether or not they’ll launch connected fitness
equipment, and the likelihood that they go public this
year. 


 


More from Anthony


 


Anthony Geisler is the Founder and Chief Executive Officer of
Xponential Fitness. After graduating from USC in 1999, Geisler
and a friend saw the potential in the dot com era and created a
domain name and website development business, before moving into
casino gaming software, then to fitness when he purchased LA
Boxing in 2001. Seeing more opportunity in specialized workouts,
Geisler bought Club Pilates in early 2015, a small collection of
boutique Reformer Pilates studios concentrated in California that
has now grown to 900 licensed locations. In 2017, Anthony
recognized there was further opportunity with scheduled boutique
fitness and formed Xponential Fitness, which is now the curator
of leading fitness brands across each vertical of the boutique
fitness industry, including Club Pilates, Pure Barre, CycleBar,
Row House, StretchLab, AKT, YogaSix, STRIDE, and Rumble.


 


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