87. Sam Cole, co-founder & CEO of FitXR

Today I’m joined by Sam Cole, co-founder & CEO of FitXR — a
virtual fitness club bringing fun and immersive workouts to the
home. 


 


In this episode, Sam breaks down the innovation happening in
virtual reality. We talk about the potential for VR fitness to
make working out fun and engaging for an entirely new audience
beyond exercise enthusiasts. And we discuss the future of
personalization, community, and group workouts in VR. 


 


More from Sam 


 


Sam is the CEO and a co-founder of FitXR. Sam began his career as
a management consultant at PwC in Auckland, New Zealand and then
worked in private equity after moving to London in 2014. As a
firm believer of the benefits of regular exercise for physical
and mental health, Sam has always kept fit. Since the conception
of VR, he has had a vision of delivering immersive fitness
through VR to motivate people to keep fit, by providing access to
guided workouts and programs in a highly personalized
environment. After meeting Sameer at business school, they
decided to launch FitXR to deliver this vision together.


 


Sam holds a bachelor's degree in law and finance from Otago
University. He earned his MBA from Cambridge University.


 


More from Fitt Insider


 


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