92. Eric Roza, CEO of CrossFit

Today I’m joined by Eric Roza, the owner and CEO of
CrossFit. 


 


In this episode, Eric shares his vision for the company’s future.
We cover the role of technology, growing the CrossFit Games, and
new initiatives across eCommerce, direct-to-consumer fitness
content, and healthcare. We also discuss the obstacles he’s
facing as he tries to turn around the embattled brand. Plus, Eric
talks about how a cold email and handshake deal led to him taking
over the company. 


 


More from Fitt Insider


 


Fitt Insider is a newsletter and podcast on the business of
fitness and wellness.


 


Join industry-leading operators and investors by subscribing:
http://insider.fitt.co