93. Mark Mullett and Ashley Mills, obé Fitness co-founders & co-CEOs

Today I’m joined by Mark Mullett and Ashley Mills, the
co-founders and co-CEOs of obé — a premium digital fitness
platform offering live and on-demand workouts. 


 


In this episode, Mark and Ashley explain how their background in
talent management and experience at CAA led them to start obé. We
discuss the role of content, community, and instructors on the
platform, as well as the company’s plan to host in-person events.
And we talk about obe’s new $15M funding round that included CAVU
Venture Partners, Athleta, WW, and Samsung NEXT. 


 


Fitt Insider also invested in obe’s latest round. We’re excited
to support the company as they continue to expand the
platform. 


 


More from Mark and Ashley


 


Mark is the Co-Founder and Co-CEO of obé, a premium at-home
fitness platform that offers live and on-demand workouts. An
entertainment industry veteran, Mark has spent 10+ years
representing television’s top talent and content creators across
different platforms. Mark began his career at William Morris
Agency on their television and lifestyle team before accepting a
position at Creative Artists Agency (CAA) in 2014. He has worked
with household names such as Dr. Oz and Nick Cannon, multimillion
dollar brands such as Bethenny Frankel’s SkinnyGirl and content
creators such as Machete, while working closely with content
providers such as Bravo, Food Network, and Fox.


 


Ashley is the Co-Founder of obé, a premium at-home fitness
platform that offers live and on-demand workouts. An
entertainment industry veteran, Ashley spent the last 10+ years
representing television’s top talent and content providers across
network and digital platforms. Ashley began her career at
Creative Artists Agency (CAA), and eventually came to lead the
lifestyle talent department, where she was responsible for
recruiting top talent, building out television and digital
platforms and overseeing endorsement and licensing
businesses. 


 


Mark and Ashley spent the greater part of their careers selling
programming to a millennial-minded consumer, developing a deep
understanding of what she values. As exercise fanatics, they
quickly realized a large portion of this demographic was being
underserved in the fitness category. This consumer wanted access
to varied, premium fitness experiences led by the best talent in
the business that didn’t come with a Park Avenue zip code or
price tag. Mark and Ashley set out to democratize the boutique
fitness experience for a captive audience, while emphasizing
accountability and community as key elements for a workout
routine. obé was born in March 2018. 


 


More from Fitt Insider


 


Fitt Insider is a newsletter and podcast on the business of
fitness and wellness.



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