96. Juliet and Kelly Starrett, co-founders of The Ready State

Today I’m joined by Juliet and Kelly Starrett, the husband and
wife team behind The Ready State – the company that pioneered
mobility training. 


 


In this episode, we talk about the evolution of their business,
from a CrossFit gym to a Youtube channel and a variety of
coaching products, including a digital subscription, educational
courses, speaking, and consulting. We also discuss the fitness
industrial complex as it relates to the booming fitness industry
but widening health gap — along with how Juliet and Kelly think
about increasing access and improving outcomes.


 


More from Kelly and Juliet


 


Kelly Starrett: 


Kelly is the co-founder (with his wife Juliet) and Chief Creative
Officer of The Ready State Inc., which pioneered musculoskeletal
self-care and recovery.  Kelly is also the co-author of the
New York Times bestsellers Becoming a Supple Leopard and Ready to
Run and the Wall Street Journal bestseller Deskbound. Kelly was
also the co-founder of San Francisco CrossFit, the 21st CrossFit
affiliate. Kelly consults with athletes and coaches from the NFL,
NBA, NHL, and MLB the US Olympic Team and CrossFit works with
elite Army, Navy, Air Force, Marines, and Coast Guard forces, and
consults with corporations on employee health and well-being. Dr.
Starrett’s work is not limited to coaches and athletes; his
methods apply equally well to children, desk jockeys, and anyone
dealing with injury and chronic pain. He believes that every
human being should know how to move and be able to perform basic
maintenance on themselves. 


 


Juliet Starrett: 


Juliet Starrett is an entrepreneur, attorney, author, and
podcaster. She is the co-founder and CEO of The Ready State Inc,
which has pioneered musculoskeletal self-care and recovery. 
She is also the former co-founder and CEO of San Francisco
CrossFit, one of the first 50 CrossFit affiliates. Juliet is the
co-author of the Wall Street Journal Bestseller, Deskbound and
co-host of The Ready State Podcast. Before turning her attention
to The Ready State and San Francisco CrossFit full-time, Juliet
was a professional whitewater paddler, winning 3 World
Championship and 5 national titles. She also had a successful
career as an attorney, practicing complex commercial litigation
at Reed Smith for nearly eight years.







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