98. Jonathan Wolf, co-founder and CEO of ZOE

Today I’m joined by Jonathan Wolf, the co-founder and CEO of ZOE
— a personalized nutrition company. 


 


In this episode, we talk about the gut microbiome, at-home test
kits, and how ZOE helps people understand the impact different
foods have on their well-being. We also discuss the benefits and
challenges of a direct-to-consumer model versus seeking FDA
approval for companies in the health diagnostic or wearables
space. 


 


More from Jonathan


 


Jonathan is the cofounder of health technology company ZOE. ZOE
teaches you how your own body responds to food, based on
personalized tests, AI and the largest in-depth nutritional study
in the world carried out with Mass General Hospital, Stanford
Medicine and King's College London. He is also the cofounder of
ZOE's COVID Symptom Study, the largest study of COVID in the
world with over 4 million users. The study is now funded by the
UK government and provides real-time monitoring of COVID cases,
support for vaccine trials and crucial scientific research with
KCL such as papers in Nature Medicine on which symptoms predict
COVID, the importance of anosmia and the first systematic study
of long COVID.


 


Previously he was Chief Product Officer at Criteo which was a 30
person start-up when he joined. Seven years later when he left it
was public on NASDAQ, with over 2,000 people and over $1Bn
revenue of revenue. In that time Jonathan built the product
organization, created the publisher and midmarket sales
organization, and opened the New York office. Prior to this
Jonathan worked at Yahoo!


 


Jonathan attended Oxford University where he received the Gibbs
prize for Physics and was President of the Oxford Union, and was
then at Harvard. He has been a Foundation Fellow at Corpus
Christi College Oxford since 2015.


 


More from Fitt Insider


 


Fitt Insider is a platform for entrepreneurs, executives, and
investors redefining the business of fitness and wellness.


 


From our newsletter and podcast to our industry-specific jobs
board, we create content and resources to drive the industry
forward. We also invest in early-stage health and fitness
companies.



For more, visit: https://insider.fitt.co/