99. Joey Gonzalez, CEO of Barry’s

Today I’m joined by Joey Gonzalez, the CEO of Barry’s — a premium
boutique fitness brand. 


 


In this episode, Joey shares his experience with the company,
from customer and instructor to chief executive. We talk about
Barry’s X, the company’s new digital platform, as well as Joey’s
vision for an omnichannel offering that includes partnering with
connected fitness brands. Plus, we discuss the importance of
building a values- and mission-driven company culture. 


 


More from Joey 


 


Joey Gonzalez is the CEO of Barry’s, the original cardio and
strength interval workout that began a global boutique fitness
movement.     


 


His Barry’s journey started in 2003, as a client in the iconic
Red Room. He became an instructor soon after working his way up
the ranks before finally taking the helm of the business as CEO
in 2015.


 


Since then, Gonzalez has dedicated his life to expanding the
Barry’s brand across the country and around the world, fostering
diverse communities across 4 continents. Barry’s now has 80
studios in 30 cities and 14 countries across the US, UK, France,
Italy, Scandinavia, Mexico, Australia and South East Asia, and
welcomes 150,000 people globally through its doors each
week. 


 


In 2020, Gonzalez oversaw the creation of Barry’s At-Home, an
innovative virtual concept that allowed Barry’s members to
experience a digital workout with Barry’s instructors from around
the world, from the comfort of their own homes. Since launching,
Barry’s At-Home has held over 20,000 digitally streamed classes
and seen over 800,000 faces on the screen. He also oversaw the
opening of 18 outdoors studios in select markets across the
country including New York City, Los Angeles, San Diego, San
Francisco, Boston, DC, Mexico City, and Miami. 


 


Under Gonzalez’s stewardship, the brand has become known for its
values of diversity and inclusivity, celebrating every member of
Barry’s global community through weekly diversity, inclusion and
belonging workshops and initiatives such as United We Sprint, an
annual celebration of World Pride month. 


 


In 2018, Gonzalez was named to Fast Company’s Most Creative
People in Business list and received CEO Award of the Year from
North Castle Partners. He sits on the board of the Family
Equality Council and is currently studying at Harvard Business
School to earn his OPM degree. In 2020, Gonzalez was named EY Of
The Year Greater Los Angeles’ Entrepreneur of the Year. 


 


He currently resides in Miami, FL with his husband, daughter and
son. 


 


More from Fitt Insider


 


Fitt Insider is a platform for entrepreneurs, executives, and
investors redefining the business of fitness and wellness.


 


From our newsletter and podcast to our industry-specific jobs
board, we create content and resources to drive the industry
forward. We also invest in early-stage health and fitness
companies.


 


For more, visit: https://insider.fitt.co/