100. Tom Aulet, co-founder & CEO of Ergatta

Today I’m joined by Tom Aulet, co-founder and CEO of Ergatta — a
game-based connected rower. 


 


In this episode, Tom lays out the opportunity in creating fitness
offerings that go beyond instructor-led, boutique-style classes.
We talk about the company’s approach to designing game-based
content. And we discuss the potential for Ergatta to enter new
categories in addition to rowing. 


 


More from Tom


 


Tom is a teacher, turned economic analyst, turned enterprise
software revenue leader, turned tech entrepreneur.  After
graduating from Vanderbilt with a degree in Spanish &
Economics, Tom spent a year teaching English to high schoolers in
Spain and then two years as an economic consultant at Cornerstone
Research.  Wanting something completely new, he then jumped
to marketing software platform MediaMath where he did global
enterprise deals, ran an EMEA & LATAM revenue team out of
London, and eventually built and ran a global sales team. 
While struggling to find a practical and enjoyable fitness
routine with a demanding job, Tom got the idea for Ergatta,
partnered with his two favorite ex-colleagues and built the
world’s first game-based cardio machine. 


 


More from Fitt Insider 


 


Fitt Insider is a platform for entrepreneurs, executives, and
investors redefining the business of fitness and wellness.


 


From our newsletter and podcast to our industry-specific jobs
board, we create content and resources to drive the industry
forward. We also invest in early-stage health and fitness
companies.


 


For more, visit: https://insider.fitt.co/