113. Melissa Bentivoglio, Co-founder and CEO of Frame Fitness

Today I’m joined by Melissa Bentivoglio, co-founder and CEO of
Frame Fitness — makers of a connected Pilates reformer. 


 


In this episode, Melissa shares how her experience as an athlete,
instructor, and designer led to founding Frame. We talk about the
company’s $5M funding round that included 24 Hour Fitness founder
Mark Mastrov. And we cover content, community, and manufacturing
as the company prepares to ship products in 2022. 


 


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More from Melissa 


Melissa Bentivoglio is a classically trained ballet dancer and a
renowned pilates and fitness instructor. Melissa credits her
dedication to pilates as having changed her life after years of
elite level performance. In 2018, she designed her own
proprietary reformer for use in her own studio. By launching
Frame, she hopes to make pilates more widely available and
accessible, so that everyone has a chance to improve their
quality of life.