123. Hydrow’s Immersive Fitness Experience: The Resurgence of In-Home Rowing

Today I’m joined by Hydrow founder and CEO, Bruce Smith. 
Hydrow completely re-engineered the rowing machine with patented
technology, and built an immersive experience around it. Hydrow is
designed from the ground up. It's a unique in-home rowing machine
that is elegant and sophisticated. Hydrow’s engineering is
unmatched in performance, and their machines are built to last. In
this episode we talk about the pandemic’s impact on the connected
fitness category. Bruce explains how Hydrow was able to achieve
sustainable growth, and we discuss what’s next for the company. We
talk about Hydrow’s new content, additional equipment, if they’re
open to an acquisition, and whether they’ll go public. In this
episode, you’ll learn:

Why Hydrow delivers a better workout than biking or using a
treadmill

Hydrow’s partnering strategy with brick-and-mortar stores
like Best Buy

Why celebrities are eager to invest in Hydrow

What the post-pandemic future of in-home fitness looks like

Links & Resources

Subscribe to the Fitt Insider newsletter

Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch

Guest’s Links

Hydrow’s website


Fabletics