125. Re-Envisioning Revenue Models with SoulCycle CEO Evelyn Webster

Today on the podcast I’m joined by SoulCycle CEO, Evelyn Webster.


SoulCycle offers indoor cycling and spinning workout
classes. With one-of-a-kind playlists, legendary
instructors, and more than 83 studios (and counting) across the
U.S., Canada, and the UK, SoulCycle creates an inspiring indoor
cycling class experience.


In this episode, we talk about the pandemic’s impact on
brick-and-mortar fitness. Evelyn shares how SoulCycle navigated
the rollercoaster of re-openings and restrictions. We also
discuss the company’s omni-channel offering, including its smart
bike, digital content, and outdoor classes. In this episode,
you’ll learn:


The business model SoulCycle uses for predictable recurring
revenue

How SoulCycle blends brick-and-mortar studios with their
digital platform

SoulCycle’s strategies for retaining top talent in their
industry



Links & Resources



Calm

Nike Training Club app

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touch



Evelyn Webster’s Links


SoulCycle’s website

Follow SoulCycle on Instagram

Equinox+ website and app

SoulCycle SOUL Renew subscription