127. Developing Products That Sell with Athletic Greens Founder & CEO Chris Ashenden

Today I’m joined by Athletic Greens CEO, Chris Ashenden. Athletic
Greens brings comprehensive and convenient daily nutrition to
just about everybody.


Athletic Greens’ AG1 nutritional supplement provides 75 vitamins,
minerals, and whole-food sourced nutrients in one convenient
daily serving. AG1 is currently sold direct-to-consumer via
subscription through their online storefront.


In this episode we discuss Chris’s journey from testing different
formulations, to bootstrapping a business, to earning a billion
dollar valuation. We also talk about the evolution of the brand,
why their subscription model works, and how they plan to
accelerate growth.


In this episode, you’ll learn:


Chris’s keys to building trust with a skeptical audience

How to attract great team members to your organization

A better approach to developing and introducing new products



Links & Resources


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Chris Ashenden’s Links



Athletic Greens

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