129. Solving Customer Pain Points with Hyperice Head of Mind Tech Sarah McDevitt

Today I’m joined by Sarah McDevitt, founder of Core, and Head of
Mind Technology at Hyperice. Core is the easiest way to stick to a
habit of meditation and breath training. Core is a handheld device
that teaches different techniques via vibration, and syncs with
audio from the Core app. Core gives users all the guidance they
need to learn meditation and breath training practices, but in a
much more tangible way.

In this episode we talk about the intersection of mindfulness and
technology. Sarah explains her motivation for starting Core and
how she developed the handheld meditation trainer. We also
discuss the future of high performance wellness.


In this episode, you’ll learn:


Core’s approach to solving their customers’ biggest pain
points

How Core went from concept to a successful product launch

Tips for navigating a merger with another company

Sarah’s strategies for expanding Core into B2B markets



Links & Resources


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touch



Sarah McDevitt’s Links



Core by Hyperice

Hyperice’s website

Core Meditation app on the App Store

Core Meditation app on Google Play

Follow Hyperice on Twitter

Sarah’s LinkedIn page


Contact Sarah