133. Building a Successful Fitness Company with JAXJOX Co-Founder, CEO & Inventor Stephen Owusu

Today I’m joined by Stephen Owusu, Co-Founder and CEO of JAXJOX,
makers of connected strength training equipment. The JAXJOX
InteractiveStudio is the all-in-one home fitness solution for a
360-degree connected fitness experience, replacing a rack of 22
weights with an innovative, space-saving design. It’s strength,
cardio, and recovery training all in one intelligent, sleek, home
gym.

In this episode we discuss the rise of the smart strength
category. We talk about the company’s connected kettlebell,
dumbbells and interactive studio, and Stephen explains why not
chasing growth during the pandemic was the right decision.


In this episode, you’ll learn:


How JAXJOX is transforming the in-home free weight experience

Why delaying your product launch can pay off big later on

Tips for partnering with outside distributors

Stephen’s philosophy on raising capital and company growth



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Stephen Owusu’s Links


JAXJOX’s website

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JAXJOX is on Instagram

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