134. Diversifying Revenue Beyond Ads with mindbodygreen Co-founders Jason and Colleen Wachob

On today’s episode I’m joined by mindbodygreen Co-Founders Jason
and Colleen Wachob. Mindbodygreen is a 360-degree approach to
wellness that weaves the mental, physical, spiritual, emotional,
and environmental aspects of well-being together. Mindbodygreen
features the best research and medical expertise available to
provide information, products, and connections that stand the test
of time. In this episode we discuss the couple’s experience
building a wellness-focused media platform, and how the company has
expanded beyond advertising revenue to include supplements, health
coaching, and virtual classes. We also explore emerging health
trends such as wearables, mental wellness, and longevity. In this
episode, you’ll learn:

Mindbodygreen’s philosophy on content diversification &
distribution

Tips for reaching customers at each stage of their wellness
journey

Mindbodygreen’s approach to creating successful products

Jason’s predictions for upcoming opportunities in the
wellness economy

Links & Resources

Subscribe to the Fitt Insider newsletter

Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch


Oura


WHOOP



Guest’s Links


Mindbodygreen’s website

Follow mindbodygreen on Twitter

Mindbodygreen is on Instagram

Follow mindbodygreen on Facebook

Check out mindbodygreen on YouTube

Follow mindbodygreen on Pinterest

Listen to The mindbodygreen Podcast