136. Lindsay Cook, Co-founder & CEO of FitOn

Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn
helps users get lean, toned & fit, with personalized workout
plans—absolutely free. No strings attached. FitOn offers free
exercise videos, personalized workout plans, and unlimited access
to the best workout classes—from cardio to strength training to
HIIT, yoga, Pilates, and much more. FitOn features top celebrity
trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie
Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many
more. In this episode we discuss the company’s digital fitness
platform, its recent $40 million funding round, and the acquisition
of corporate wellness company Peerfit. Lindsey also shares FitOn’s
plan to build an omni-channel fitness bundle. In this episode,
you’ll learn:

How to make a smooth transition from free memberships to paid

Lindsay’s tips & strategies for optimizing business
growth

FitOn’s unique approach to keeping retention high &
reducing churn

Links & Resources


Orangetheory Fitness


Xponential Fitness


CrossFit

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Lindsay Cook’s Links

FitOn’s website

FitOn is on the App Store

FitOn is on Google Play

Follow FitOn on Instagram

FitOn is on Pinterest

Follow FitOn on Facebook

Peerfit’s website