137. Michael Horvath, CEO & Co-Founder of Strava

On today’s episode I’m joined by Strava CEO & Co-Founder,
Michael Horvath. Strava syncs with most devices—your phone, GPS
watch or head unit, heart rate monitor or power meter—and records
just about any performance metric you can imagine, plus a few
exclusive to Strava. Activity goes to your Strava feed where your
friends and followers can share their own races and workouts, give
kudos to great performances, and leave comments on each other's
activities. In this episode we discuss the evolution of the
company’s paid subscription, Strava’s plan to push further into
connected wellness, including sleep and recovery, as well as
opportunities in storytelling and trail sports. Michael also
discusses the potential for and motivation behind a public
offering. In this episode, you’ll learn:

How to expand your customer base without alienating core
users

Tips for transitioning free users to paid subscriptions

Strava’s strategies for keeping users engaged

Things to consider before taking your company public

Links & Resources


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The Tour de France website

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Michael Horvath’s Links

Strava’s website

Strava apps

Follow Strava on Twitter

Strava is on Instagram

Follow Strava on Facebook

Check out Strava on YouTube

Strava’s LinkedIn page


Recover Athletics