138. Alexandra Zatarain, Co-founder and VP of Brand & Marketing at Eight Sleep

Today I’m joined by Alexandra Zatarain, Co-Founder and VP of Brand
and Marketing at Eight Sleep. Eight Sleep is the first sleep
fitness company. Eight Sleep leverages innovation, technology, and
personal biometrics to restore individuals to their peak energy
levels. Fast Company named Eight Sleep one of the Most Innovative
Companies in Consumer Electronics. In this episode we talk about
the company’s smart mattress that tracks sleep, regulates
temperature, and much more. We discuss the concept of sleep
fitness, and the company’s plan to improve sleep performance.
Alexandra also shares Eight Sleep’s moonshots, like the possibility
of compressing sleep to under six hours. In this episode, you’ll
learn:

Tips for leveraging social proof to build trust with your
customers

How Eight Sleep grew from a crowdfunded startup to a nearly
$500M company

Important things to consider when partnering with other
brands

The challenges & benefits of building a mission-driven
company



Links & Resources


Subscribe to the Fitt Insider newsletter

Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch



Alexandra’s Links


Eight Sleep’s website

Follow Eight Sleep on Facebook

Eight Sleep is on Instagram

Follow Eight Sleep on Twitter

Follow Alexandra on Twitter


Barry’s Bootcamp