143. Clive Ormerod, CEO of Les Mills International

In this episode I’m joined by Les Mills CEO, Clive Ormerod.


Les Mills has been delivering life-changing fitness experiences
for over 50 years. Now an international fitness brand, Les Mills
mixes music, motivation and movement for millions around the
globe through their world-class fitness programs. Blurring the
boundaries of physical and digital experiences, Les Mills mission
is simple – create a fitter planet.


Clive and I discuss the company’s 50-year history in the fitness
industry, the evolution of its omnichannel offering from in-club
and instructor training, to digital and VR content. Plus, we talk
about the power of community, and building a fitter planet.


In this episode, you’ll learn:


How Les Mills creates exceptional experiences in-person &
digitally

Keys to enabling consistent company growth

How Les Mills leverages technology to deliver diverse fitness
content

Clive’s thoughts on specialization and innovation



Links & Resources


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Clive’s Links


Les Mills’ website

Follow Les Mills on TikTok

Follow Les Mills on Twitter

Les Mills is on Instagram

Check out Les Mills on YouTube

Les Mills is on Facebook

Les Mills live events

Les Mills’ LinkedIn page

Clive Ormerod’s LinkedIn page