146. Jon Gregory, Founder & CEO of Vitruvian

Today I’m joined by Jon Gregory, Founder and CEO of Vitruvian, a
connected strength company.


The Vitruvian Trainer+ uses artificial intelligence to read
users’ range of motion and constantly respond to the way they
move. When paired with the Vitruvian app the experience offers
access to world-class fitness coaches, 200+ exercises,
goal-oriented programs, and full workout data, all in a compact
machine that slides under a bed or couch when not in use.


In this episode Jon explains how his background in physics, and
experience as a high-frequency trader let him start the company.
We discuss Jon’s vision to build a fitness technology platform
that transforms resistance training, and we talk about the
economic and operational challenges facing the industry.


In this episode, you’ll learn:


How Vitruvian went from Jon’s backyard shed to receiving
millions of dollars in funding

Jon’s mindset and strategies for appealing to the broadest
possible range of users

How Vitruvian leverages memberships to expand their market
size and keep hardware costs low



Links & Resources


Subscribe to the Fitt Insider newsletter

Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch



Jon’s Links


Vitruvian’s website

Follow Vitruvian on Facebook

Vitruvian is on Instagram

Check out Vitruvian on YouTube

Vitruvian’s iPhone App

Vitruvian’s Android App

Jon’s LinkedIn page