149. Sam Cole, Co-founder & CEO of FitXR

Today I’m joined by Sam Cole, Co-founder and CEO of FitXR, a
developer of VR and AR fitness apps.


As the only VR fitness app that provides a truly engaging,
multiplayer experience with constantly refreshed content,
studios, classes and music, FitXR transports players to a virtual
fitness space where they can meet new people and work out
together all from the comfort of their own home.


In this episode Sam talks about making fitness fun and accessible
for more people. We discuss the acceleration of virtual and
augmented reality hardware, and we explore the future of
omnichannel fitness where immersive technology transforms
at-home, in-person, and outdoor exercise.


In this episode, you’ll learn:


How FitXR has uniquely positioned their product to serve the
widest audience of fitness enthusiasts

The pros and cons of not producing your own connected fitness
hardware

Why FitXR’s adoption & usage rates have increased as
other in-home fitness companies’ rates have declined
post-pandemic



Links & Resources


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Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch



Sam’s Links


FitXR’s website

Follow FitXR on Twitter

FitXR is on Instagram

Follow FitXR on Facebook

Check out FitXR on YouTube

Fitt Insider podcast episode #87, with Sam
Cole