150. Mike Taylor, Co-founder of BeaverFit North America

Today I’m joined by Mike Taylor, Co Founder of BeaverFit North
America.


BeaverFit USA designs, manufactures and distributes functional
training and tactical/operational training equipment specific to
the military services and for strength and endurance development
in all athletes. They supply equipment to the Military, First
Responders, CrossFit boxes, universities and schools, athletic
clubs, physical therapy clinics, and more.


In this episode we talk about manufacturing fitness equipment for
commercial and military customers. Mike explains how his time in
the Navy and experience at TRX led to starting BeaverFit, and we
explore untapped opportunities in outdoor fitness from community
gyms to boutique studios, and more.


In this episode, you’ll learn:


How BeaverFit went from offering only one product to building
$5M facilities

Key business lessons Mike and his team learned from the COVID
pandemic

How BeaverFit avoids the problem of excess product inventory



Links & Resources


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Mike’s Links


BeaverFit’s website

Follow BeaverFit on Twitter

BeaverFit is on Instagram

Connect with BeaverFit on Facebook

Check out BeaverFit on YouTube

TRX Training’s website