151. Matt Johnson, Founder of The Feed

In this episode I’m joined by Matt Johnson, Founder of The Feed,
a curated sports nutrition platform.


The Feed helps athletes get more out of the hard work they are
already doing in their training. From nutrition to supplements to
recovery gear, The Feed provides athletes everything they need to
make their next workout better.


Riding 100 miles? Running a Marathon? The Feed has everything you
need to fuel your event, and their expert coaches are available
to chat live with you and provide you with a customized fueling
plan.


Today Matt and I talk about building a trusted resource for
endurance athletes. Matt explains the difference between
performance, nutrition, and wellness supplements. Plus, we cover
why personalization and education are key to creating customer
loyalty.


In this episode, you’ll learn:


How Matt scaled The Feed despite having a small marketing
budget

Why The Feed’s bottom line was unfazed by the COVID pandemic

Matt’s secret source of inspiration for new marketing ideas
and strategies

How Matt decides which products to offer, and which ones to
avoid



Links & Resources


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Matt’s Links


The Feed’s website

Follow The Feed on Twitter

The Feed is on Instagram

Connect with The Feed on Facebook


Email Matt