154. Joey Gonzalez, CEO of Barry's

Today I'm joined by Joey Gonzalez, CEO of Barry's.


Founded in 1998, Barry's has led the fitness industry in
innovation. Today, you can experience their signature Red Room in
more than 70 studios across 10 countries, as well as in the
comfort of your own home. Whether you're sprinting, lifting, or
riding, in-studio or at-home, Barry’s is on a mission to inspire
you to work(out) hard, have fun, find your strength, and be your
best.


In this episode we discuss the launch of RIDE, the company's new
indoor cycling concept. Joey explains how Barry's weathered the
pandemic without closing a single studio, and we lay out a
framework for making boutique fitness irreplaceable.


In this episode, you’ll learn:


How Barry’s is leveraging their brand to add new services

Joey’s strategy for scaling a brick and mortar fitness
company

How Barry’s survived COVID without permanently closing any of
their studios



Links & Resources


Subscribe to the Fitt Insider newsletter

Visit the Fitt Insider jobs board

View current Fitt Insider investment and get in
touch



Joey’s Links


Barry’s website

Barry’s RIDE website

Follow Barry’s on Twitter

Barry’s is on Instagram

Connect with Barry’s on Facebook

Follow Joey on Twitter