158. Fritz Lanman, CEO of Mindbody

Today I'm joined by Fritz Lanman, CEO of Mindbody.


Mindbody's 20 years of product innovation, research, and thought
leadership fueled the boom of the boutique wellness revolution
and continue to foster the growth of the global wellness
industry. Mindbody serves wellness professionals around the world
who have dedicated their lives to bettering other lives,
connecting them with millions of people seeking those
transformative experiences.


In this episode, Fritz talks about his experience running
ClassPass, why the company was acquired by Mindbody, and his
transition to the Chief Executive role. Plus, we cover wellness
trends, the fitness industry's recovery, and more.


In this episode, you’ll learn:


The pricing model that ClassPass’ studio partners hated and
hurt the company’s bottom line

How Fritz convinced studios, spas, and salons to integrate
ClassPass and convinced outside investors of its potential

Why in-person fitness experience is making a comeback and how
Mindbody is capitalizing on its resurgence



Links & Resources


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Fritz’ Links


Mindbody’s website

Follow Mindbody on Twitter

Mindbody is on Instagram

Connect with Mindbody on Facebook

Check out Mindbody on YouTube

ClassPass’ website

Follow Fritz on Twitter

Fritz’ LinkedIn page

Fitt Insider podcast #86: Josh McCarter, CEO of
Mindbody

Fitt Insider podcast #36: Fritz Lanman, CEO of
ClassPass

Fitt Insider podcast #11: Rick Stollmeyer, Co-founder
and CEO of MINDBODY