164. Sarah Larson Levey, Founder & CEO of Y7 Studio

Today, I’m joined by Sarah Larson Levey, founder & CEO of Y7
Studio, a chain of hot yoga studios known for high-intensity
classes set to music.


Starting as a pop-up studio in the Williamsburg neighborhood of
NYC, Y7 Studio quickly rose to fame for its unconventional,
modern approach to yoga. After prolonged COVID challenges, Y7 is
pushing forward with a new digital platform and plans to open
more brick-and-mortar locations in 2023.


In this episode, we discuss the yoga brand’s prioritization of
good music, forthcoming expansion strategy, and how its
partnership with Universal Music Group impacts its digital
fitness offering.


In this episode, you’ll learn:


What differentiates Y7 from traditional yoga studios

How COVID impacted their studios in NYC and LA

Y7’s approach to improve the digital at-home yoga
experience 



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Chapters:


(00:00) Introduction


(02:11) Sarah’s background and starting Y7 Studio


(10:58) Y7 Studio’s journey


(14:33) Y7 Studio’s expansion and growth


(16:56) Marketing strategy and celeb clients


(21:04) Building a lifestyle brand


(24:47) Y7 Studio’s future roadmap and digital offering


(35:53) Future physical expansion


(39:54) Conclusion