167. Rachel Lea Fishman, Co-founder & CEO of Arketa

Today, I’m joined by Rachel Lea Fishman, co-founder & CEO of
Arketa, a platform helping health and wellness businesses scale
hybrid offerings.


Founded in 2020, Arketa provides an all-in-one software solution
for studio owners and independent creators to manage their class
bookings, take payment, and host on demand content, online
courses, and more through the platform. A trusted partner to
3,000+ studios, gyms, and instructors, Arketa provides
monetization tools responsible for “millions of dollars of
revenue per month.”


In this episode, we discuss how fitness studios use the platform
to scale hybrid offerings, the company’s recent funding round,
and why customer obsession is essential to Arketa’s success.


In this episode, you’ll learn:


• Rachel’s journey to starting Arketa
• The markets Arketa serves and expansion plans
• How they differentiate the product from other studio software


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Chapters:
(00:00) Introduction
(01:14) Rachel’s background
(03:49) Rachel’s journey to starting Arketa
(07:52) Arketa’s vision
(11:40) Educating fitness instructors 
(16:07) Strengths of Arketa
(20:02) The future of the industry
(24:16) Is Arketa only for fitness and wellness businesses?
(26:13) Growth
(28:33) The team 
(30:49) Arketa’s roadmap for the future
(32:53) Demand generation and onboarding
(34:44) Conclusion