180. Julie Rice and Elizabeth Cutler, Co-founders of Peoplehood

Today, I’m joined by Julie Rice and Elizabeth Cutler, co-founders
of Peoplehood, a “relational fitness” studio.


After founding and exiting SoulCycle, its co-founders Julie and
Elizabeth sought to create an experience for people to step back
from their busy lives to reflect, listen to others, and talk
about their feelings. Launched in 2023, Peoplehood aims to
strengthen relationships and build community through in-person
and virtual “gathering” rooted in group therapy and emotional
support from peers. 


In this episode, we talk about the early days of SoulCycle, the
power of community, and Peoplehood’s approach to emotional
wellness. 


In this episode, you’ll learn:


• The path to Julie and Elizabeth’s second act
• How community and good relationships are linked to increased
healthspan
• Peoplehood’s unique approach to active listening and sharing
within a community


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Chapters:
(00:00) Introduction
(02:02) About Peoplehood
(05:21) Boutique fitness and founding SoulCycle
(10:58) Journey to founding Peoplehood
(16:18) Building community into the brand
(21:43) Peoplehood’s emphasis on mental and relational
health
(27:55) Future growth plans
(31:07) Physical and digital expansion
(32:48) What it’s like to be a 2nd time founder
(40:51) Current state of fitness
(44:36) Conclusion