182. Niki Leondakis, CEO of CorePower Yoga

Today, I’m joined by Niki Leondakis, CEO of CorePower Yoga, a
national chain of athletic-style yoga studios.


With 220 studios in the US, as well as an on-demand digital
platform, CorePower Yoga is the largest privately held yoga chain
in the country. Operating at the convergence of physicality and
spirituality, the brand’s modern approach resonates with its
memberbase and extends to its certified teacher training.


In this episode, we talk about Niki’s foot in both the
hospitality and boutique fitness worlds, and she shares the
company’s post-pandemic growth strategy. Plus, we talk about why
community is a critical component of successful fitness brands.


In this episode, you’ll learn:


• What Niki learned from previous experiences in hospitality and
as CEO of Equinox
• CorePower’s growth strategy for digital and physical
markets
• Why Niki believes in-person classes will never be fully
replaced by digital experiences


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Chapters:


(00:00) Introduction


(01:38) Niki’s background and joining CorePower Yoga


(04:13) Integrating hospitality with boutique fitness 


(09:42) CorePower’s origin story and mission 


(13:10) Hybrid business model


(21:57) In-studio experience vs digital experience


(27:47) Future growth plans


(30:08) CorePower Yoga’s instructor training


(34:19) Future roadmap


(38:20) Conclusion