185. Christian Toetzke, Founder & CEO of HYROX

Today, I’m joined by Christian Toetzke, founder & CEO of
HYROX, a global fitness racing competition.


Christian, a former professional athlete and entrepreneur,
created HYROX with the goal of making fitness more accessible and
engaging for people of all fitness levels. The company hosts
mass-participation events, putting competitors on the clock for a
series of functional exercises, while licensing training programs
to gyms across the world. 


In this episode, we discuss the rise of fitness racing, and
Christian breaks down why the company’s challenge is both
inclusive and effective.


In this episode, you’ll learn:


• How HYROX is more approachable than CrossFit
• Christian’s plan to partner with gyms to complement its rapidly
growing events business
• What it takes to be the “marathon of fitness racing”


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HYROX Website: https://hyrox.com/


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Chapters:
(00:00) Introduction
(01:21) HYROX background
(03:02) Christian’s journey to founding HYROX
(11:02) The HYROX philosophy and race format
(17:14) HYROX vs. CrossFit 
(25:02) Revenue streams and growth strategy
(33:47) Partnering with gyms
(42:21) HYROX’s vision and roadmap
(47:25) Future partnerships to look out for 
(50:42) Conclusion