193. Meridith Cass, Founder & CEO of Nix Biosensors

Today, I’m joined by Meridith Cass, founder & CEO of Nix
Biosensors, creators of a biometric patch that extracts real-time
hydration data from human sweat.


Through a reusable wearable device, Nix gives individuals the
access and tools to understand their health in terms of sweat
rate, electrolyte loss rate, and sweat composition. Its flagship
product helps endurance athletes track, analyze, and strategize
hydration, optimizing performance with a recommended combination
of fluids and fuel.


In this episode, Meridith details the technology behind the
company’s sweat-tracking patch and why Nix is focused on
endurance athletes before expanding into new markets.


In this episode, you’ll learn:


• How Meridith’s background in VC is guiding her development of
Nix
• How the Nix Hydration Biosensor captures electrochemical
biomarkers
• Nix’s initial GTM strategy and its surprise organic growth
across additional markets


Nix Biosensor’s Website: nixbiosensors.com


Subscribe to the podcast insider.fitt.co/podcast
Subscribe to our newsletter insider.fitt.co/subscribe
Follow us on LinkedIn linkedin.com/company/fittinsider/


-


The Fitt Insider podcast is brought to you by Jack Taylor, our
exclusive PR partner. More than just PR, they’re creative
storytellers and brand builders who actually understand the
health and wellness industry. Learn more and get in touch at
JackTaylorPR.com/Fitt


Chapters:


(00:00) Introduction
(01:41) Meridith’s background
(03:23) Launching Nix Biosensors 
(05:28) The product and platform
(06:24) Nix’s value proposition
(07:51) Hydration management
(11:41) Real time hydration notifications and
suggestions 
(14:42) Customer use cases
(18:15) Recommendations based on personalized data
(21:03) The Nix team and current state of the business
(24:28) Hydration tracking: From athletes to general
consumers 
(27:17) Focusing on endurance athletes first
(30:58) Potential opportunities and markets
(33:31) Future roadmap and upcoming product updates 
(35:28) Improving the product through feedback
(37:42) Conclusion