197. Kyriakos Eleftheriou, Co-founder & CEO of Terra

Today, I’m joined by Kyriakos Eleftheriou, co-founder & CEO
of Terra, an API unifying health and fitness data from apps and
wearables.


After developing an obsession with wearables and health data to
improve his performance in the armed forces, Kyriakos realized
there wasn’t a solution to connect all his metrics in one place.
Incubating the concept through Y Combinator and raising fresh
funding, Terra’s software now enables interoperability for
numerous top brands.


In this episode, we discuss the company’s mission to increase the
utility of health data. Plus, we talk about what it takes to
build a world-class team, culture, and product.


In this episode, you’ll learn:


• How Terra helps wearable companies develop an app using its
API
• Wearables’ evolving use cases in performance, fitness, and
healthcare
• Why Kyriakos spends the majority of his time interviewing and
hiring new team members


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Terra’s Website: https://tryterra.co/
Terra’s Twitter: https://twitter.com/TerraAPI
Terra’s LinkedIn:
https://www.linkedin.com/company/terraapi/
Terra’s Podcast: https://tryterra.co/podcast


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exclusive PR partner. More than just PR, they’re creative
storytellers and brand builders who actually understand the
health and wellness industry. Learn more and get in touch at
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Chapters:
(00:00) Introduction
(01:51) Origin story of Terra
(03:22) What Terra is and how it works
(06:34) Creating value and scale 
(08:05) Utility of data collected using Terra
(10:24) How company’s use Terra’s API to build health
apps 
(12:16) Accessing dynamic data and integration of AI  
(14:40) Surprising use cases of Terra
(18:31) Smartphone industry analogy
(19:47) Utilizing wearable and health sensor data
(23:52) Future of sensors in the market
(27:16) Improving lives with health data and technology
(29:30) Future roadmap of Terra
(33:11) Identifying and hiring the best talent in the world
(38:40) Having a consistent philosophy works
(40:48) Focus areas of Terra: Revenue, Engagement, and
Evolution
(46:42) Conclusion