203. Joe Wicks, Founder of The Body Coach

Today, I’m joined by Joe Wicks, founder of The Body Coach, a
global fitness media brand consisting of online classes,
nutrition books, and a healthy living app.


A UK-based trainer and nutrition expert, Joe Wicks gained
international acclaim for his approachable views on fitness and
easy-to-follow programs. During the pandemic, Joe’s live streamed
YouTube workouts attracted audiences of 955K+, earning him a
Guinness World Record and the honor of being knighted for his
help keeping the UK healthy. 


In this episode, he chats about expanding the brand beyond his
social presence to build a holistic health app. Plus, we discuss
the importance of authenticity, exercising for mental health, and
helping kids get active.


In this episode, you’ll learn:


• How Joe went from personal trainer to fitness
entrepreneur
• How he stayed motivated when only a few people came to his
classes
• The Body Coach’s plan for helping millions learn to love
exercise


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The Body Coach App: https://www.thebodycoach.com/


The Body Coach
YouTube: https://www.youtube.com/channel/UCAxW1XT0iEJo0TYlRfn6rYQ


Joe Wick’s
Documentary: https://www.primevideo.com/detail/Joe-Wicks-Facing-My-Childhood/0R469JAZEV2VR5NWG94ST78Z7H


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Chapters:
(00:00) Introduction
(01:50) The Body Coach's origin story and evolution
(05:25) PE with Joe during the COVID lockdown
(10:57) Balancing building a business and making a genuine
impact
(15:56) Combating burnout as the face of a business
(20:14) The Body Coach app
(23:11) Ad Read
(26:03) Making fitness fun for everyone
(30:31) Joe’s difficult upbringing and how exercise helped his
mental health
(33:40) Joe’s mission of getting more people to move
(40:03) Advice for people building communities 
(44:13) Conclusion