205. Paris Wallace, Founder & President of the National Cycling League (NCL)

Today, I’m joined by Paris Wallace, founder & president of
the National Cycling League (NCL), a co-ed professional league
revolutionizing cycling’s US presence.


Under Wallace's leadership, the NCL is leveraging technology,
diversity, and community to cultivate a fandom of the future.
This year, it kicked off its inaugural season with noteworthy
backing from NBA player Kevin Durant, NFL player Jalen Ramsey,
and DraftKings CEO Jason Robins, among others.


In this episode, we discuss the NCL's gender-equal approach, its
strategies for engaging recreational cyclists in the metaverse,
and plans to grow the sport in the US.


In this episode, you’ll learn:


• The four key pillars for launching a successful sports
league
• How Paris is applying his learnings as a 2x-exited healthtech
entrepreneur
• The NCL’s roadmap for building a diverse, values-oriented
professional league


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NCL’s website: https://nclracing.com
NCL’s IG: https://www.instagram.com/nclracing


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Chapters:
(01:44) Paris’ and the NCL’s background
(03:32) Identifying the opportunity to create a cycling
league 
(06:34) NCL’s 4 pillars of fandom
(09:17) The rise of niche sports
(13:07) Incorporating the metaverse into NCL
(14:08) Making competitive cycling a feasible career
(16:23) NCL race format and locations
(21:05) The leagues business model
(23:26) Founding a league with diversity, equality, and strong
values
(29:58) Improving access to cycling
(33:40) Current track record and future roadmap
(35:55) Conclusion