206. Taylor Pemberton, Co-founder & CEO of Superset

Today, I’m joined by Taylor Pemberton, co-founder & CEO of
Superset, a turn-key operations platform for online health and
fitness coaches.


With experience working at companies like AirBnB and Spotify,
Taylor’s passionate about applying tech’s lean product design
ethos to the fitness industry. The Superset app automates client
payments, contracts, onboarding, programming, and more for
seamless end-to-end user experience.


In this episode, we discuss how Taylor’s background as an athlete
and Big Tech designer informed his approach to building
fitness-specific software tools. Plus, we discuss the company's
growth strategy and path to product-market fit.


In this episode, you’ll learn:


• Why being the first mover isn’t always best
• How Taylor turned his passions into a competitive business
advantage
• Superset’s product-led growth strategy and decision to scale
sustainably


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Superset Website: https://www.supersetapp.com/
Superset IG: https://www.instagram.com/supersetapp/?hl=en


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Chapters:
(00:00) Introduction
(01:15) Taylor’s Background
(03:23) Origin story of Superset
(08:12) Taylor's learnings from product designing in Big
Tech
(11:22) Aligning the company mission with customer goals
(14:19) Types of tools Superset provides health and fitness
coaches
(19:16) Less is more design philosophy
(20:48) Platform-first approach
(23:31) Scaling sustainably and not being the first mover
(27:11) Ideal customer profile
(31:13) Growth strategy and future roadmap
(35:41) Conclusion