207. Jesse Itzler, NYT Bestselling Author of ‘Living with a Seal’ and Serial Entrepreneur

Today, I’m joined by Jesse Itzler, serial entrepreneur, NYT
bestselling author, and co-owner of the Atlanta Hawks.


Jesse’s success crosses industries, with past exits including
Zico Coconut Water, Alphabet City Sports Records, and Marquis
Jet. 


Now, he’s leveraging his love of endurance sports to scale his
two latest ventures, apparel line All Day Running Co. and event
company 29029 — both highlighting physical challenge as a force
for transformation.


In this episode, Jesse discusses prioritizing health, forging
community, and sharing his experiences with others. Plus, we
discuss how his own values have evolved over time.


In this episode, you’ll learn:


Jesse’s reflections on founding, running, and selling five
companies
How a lifelong focus on health and wellness has kept him
energized
What motivated him to start his running and endurance event
businesses


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Jesse’s Website: https://jesseitzler.com/
Jesse’s IG: https://www.instagram.com/jesseitzler/?hl=en
All Day Run Co Website: https://www.alldayrunningco.com/
Running Man Festival:
https://www.alldayrunningco.com/pages/runningman
29029 Website: https://29029everesting.com/


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The Fitt Insider podcast is brought to you by Jack Taylor, our
exclusive PR partner. More than just PR, they’re creative
storytellers and brand builders who actually understand the
health and wellness industry. Learn more and get in touch at
https://fitt.co/jacktaylor


Chapters:


(00:00) Introduction


(01:15) Jesse’s background as a serial entrepreneur 


(02:35) Being an entrepreneur and maintaining a healthy lifestyle


(04:16) Achieving success without sacrificing health


(08:22) Modern accessibility to health and wellness information


(09:33) Identify what healthy habits work for you


(11:40) Jesse’s diverse set of experiences


(17:23) Your unique experience is your expertise


(19:16) Maintaining motivation after achieving success


(20:54) Jesse’s mission to build community and outdoor events


(26:52) Community building


(30:24) Jesse’s hiring approach as his life progresses


(34:09) Future road map


(36:43) Conclusion