209. James Williams, CEO of Mayweather Boxing + Fitness

Today, I’m joined by James Williams, CEO of Mayweather Boxing +
Fitness, a boutique studio franchise with classes modeled on
Floyd Mayweather Jr.’s training regimen.


No stranger to celebrity brand building, James previously advised
on Beyonce’s Ivy Park line and co-founded a lifestyle brand with
Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness
into a generational name.


In this episode, we discuss teaming with Mayweather to capture
demand for boutique boxing. Plus, he shares his vision for
expanding on 75 existing locations with consumer products, VR
workouts, and more.


In this episode, you’ll learn:


• What Floyd’s role is in the company
• Keys to a successful celebrity partnership
• Mayweather Boxing + Fitness’s sustainable marketing strategies


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Mayweather Boxing + Fitness Website:
https://mayweather.fit/
Mayweather Boxing + Fitness Franchising Website:
https://mayweatherfranchise.com/
Mayweather Boxing + Fitness IG:
https://www.instagram.com/mayweatherboxingfitness/
Floyd Mayweather’s IG: https://www.instagram.com/floydmayweather/


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exclusive PR partner. More than just PR, they’re creative
storytellers and brand builders who actually understand the
health and wellness industry. Learn more and get in touch at
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Chapters:
(00:00) Introduction
(01:53) James Williams background
(04:57) About Mayweather Boxing + Fitness Franchise
(08:41) Marketing strategy and building the brand
(12:02) Leveraging celebrity endorsements and social media
channels  for business growth
(13:43) Floyd Mayweather's Jr’s business approach
(17:59) Creating a boutique fitness concept
(22:10) Maintaining product authenticity instead of chasing
trends
(24:01) Fitness franchise growth and expansion
(26:52) Expanding through new business lines
(31:28) Growth Strategies
(34:36) Talent acquisition and recruitment for the company
(36:51) Conclusion