210. Cameron Falloon, Founder of Body Fit Training

Today, I’m joined by Cameron Falloon, founder of Body Fit
Training, an Australian fitness franchise scaling progressive,
strength-based group training.


After training pro athletes for 30 years, Cameron wanted to
recreate structured conditioning for weekend warriors. He
launched Body Fit Training in 2017 — packaging resistance,
cardio, and functional movement in guided 8-10 week programs.
Since then, the company has added over 450 locations, 60K
members, and partnerships with Xponential Fitness and Hyrox.


In this episode, we discuss the company’s progressive,
results-driven approach to group fitness. Plus, we cover
Xponential Fitness’s acquisition of BFT and Cam’s goals for
international growth.


In this episode, you’ll learn:


• Why traditional studio business models hinder consistency
• How Cameron sees AI impacting group fitness and personal
training
• What BFT’s deal with Xponential Fitness means for the company’s
future


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BFT Website: https://www.bodyfittraining.com/
BFT IG: https://www.instagram.com/bft_global/
Cameron’s Email: Cameron@bodyfittraining.com


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Chapters:
(00:00) Introduction
(01:25) Philosophy behind Body Fit Training
(05:30) Programming challenges in group fitness
(09:07) The challenges of starting a franchise business
(09:53) The origin of functional fitness in Australia
(11:52) Shifting focus to best practices in the fitness
industry
(17:45) The key factors in a franchise business
(18:50) Implementing high performance philosophy in group
fitness
(20:16) Consistency as a challenge and opportunity in fitness
industry
(26:14) The motivation behind starting Body Fit Training
(28:15) The acquisition partnership with Xponential Fitness
(33:59) Future growth and partnerships
(37:24) Using technology and AI to enhance the member
experience
(39:55) The future role of human coaches in the fitness
industry
(42:28) Conclusion