213. Andrew Sugerman, CEO of Centr

Today, I’m joined by Andrew Sugerman, CEO of Centr, a global
fitness brand pairing personalized digital content with
state-of-the-art gym equipment.


Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers
custom workouts, meal plans, mindfulness programs, and more.
Leveraging his experience leading content and partnerships at
Disney, Andrew has scaled the brand to new heights, inking deals
with big box retailers like Hyrox and Walmart. 


In this episode, we break down the company’s integrated digital
and physical strategy. Plus we talk working with Chris Hemsworth
and expanding into IRL experiences. 


In this episode, you’ll learn:


• Merging Centr and Inspire Fitness 
• Why Centr is partnering with Hyrox and Walmart
• Chris Hemsworth’s role in strategy development and day to
day
• Andrew’s thoughts on the potential of mixed reality in health
and wellness


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Centr’s Website: https://centr.com/
Centr’s IG: https://www.instagram.com/CentrFit/
Chris Hemsworth’s IG:
https://www.instagram.com/p/Cxblo28LBRw/
Find Centr fitness equipment at your local Walmart and other
retailers!


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exclusive PR partner. More than just PR, they’re creative
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Chapters:
(00:00) Introduction
(01:39) Andrew’s background
(03:23) Integration of digital content with physical
equipment
(05:05) Centr and Inspire Fitness joining forces
(08:46) New partnerships with Hyrox and Walmart
(12:56) Expanding retail reach
(15:12) Chris Hemsworth's involvement in the business
(21:57) 4 M’s of content that Centr focuses on
(23:26) Deepening personalized content
(27:19) Opportunities for Mixed Reality
(33:06) The partnership with Hyrox and comparison to
CrossFit
(35:02) Making holistic health accessible for all and growth
opportunities
(37:06) Physical events and community engagement
(38:29) Conclusion