217. Julie Cartwright, President of Pvolve

Today, I’m joined by Julie Cartwright, president of Pvolve, an
innovative low-impact fitness program with in-studio and at-home
offerings.


Founded in 2017 by Rachel Katzman, Pvolve leverages
resistance-based functional movement training to help exercisers
restore body alignment and health. Ditching the no pain, no gain
mantra, the company is proving fitness doesn’t have to hurt to be
effective.


In this episode, we talk about the brand’s signature equipment
and workouts. Plus, we discuss key partnerships, retail
opportunities, and franchise expansion plans.


In this episode, you’ll learn:


• How actress Jennifer Aniston got involved with the
company
• Julie’s advice for standing out in the competitive boutique
franchise market
• Pvolve's omnichannel strategy spanning digital content,
equipment, and studios


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Pvolve Website: https://www.pvolve.com/
Pvolve IG: https://www.instagram.com/pvolve/


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Chapters: 
(00:00) Introduction
(01:19) Julie's background and role at Pvolve
(05:20) Differentiating Pvolve from fitness trends 
(09:26) The evolution of Pvolve since 2017
(12:42) Getting awarded a grant to research functional fitness
and chronic lower back pain
(16:28) Competing in the boutique fitness space
(19:53) Jennifer Aniston’s involvement
(22:51) Future growth strategy
(23:48) Clinical study on longevity and aging
youthfully 
(26:53) Julie’s outlook on the future of boutique
fitness 
(30:21) Pvolve’s digital content strategy 
(34:44) Conclusion