219. TRX Founder Randy Hetrick & TRX CEO Jack Daly

Today I’m joined by TRX founder Randy Hetrick & CEO Jack
Daly.


In the 90s, former Navy SEAL Randy Hetrick developed portable
suspension straps while on deployment before launching TRX in
2004, then led the business for 15 years before selling. In 2022,
Randy teamed up with Jack Daly to buy the brand back out of
bankruptcy, kicking off a new chapter for the company.


In this episode, we discuss TRX 2.0. We also cover new product
development, acquisition opportunities, and TRX’s digital
platform.


In this episode, you’ll learn:


• How the pair plans to reimagine the brand 
• TRX’s current offerings and future vision for functional
training
• Why Jack and Randy believe people are the key to TRX’s success


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Episode 52 with Randy:
https://www.youtube.com/watch?v=prqDd7vkRBI
TRX’s Website: https://www.trxtraining.com
TRX’s IG: https://www.instagram.com/trxtraining
OutFit Training’s Website: https://outfittraining.com


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Investments: https://capital.fitt.co/


Chapters: 
(00:00) Introduction
(01:10) State of TRX
(09:08) Rebuilding TRX
(13:27) Fixing the foundation of the business
(17:24) Jack and Randy’s acquisition of the company out of
bankruptcy
(22:04) Bringing in talented people
(25:19) D2C strategy
(28:54) The Ybell acquisition and product innovation
(34:02) TRX’s content and digital platform strategy
(38:46) Industry trends and TRX's focus
(40:53) Continuing to prioritize functional fitness 
(42:59) Long-term vision and roadmap
(46:24) Randy’s newest company OutFit
(52:12) Conclusion