222. Jeff Zwiefel, Executive Director of Life Time MIORA

Today I’m joined by Jeff Zwiefel, executive director of Life Time
MIORA.


Former president and COO of Life Time, Jeff now heads the brand’s
spinoff concept MIORA. Targeting the medical wellness market,
MIORA longevity clinics pair personalized training and nutrition
programs with medical and aesthetic treatments to help members
reach their goals. 



In this episode, we discuss Life Time’s evolution from gym chain
to athletic country club, and its plans to prescribe GLP-1s.


We also cover:


• How Life Time’s events business works to compliment its
gyms
• The company's plans for expanding its longevity
clinics 
• Where MIORA fits in Life Time’s overall strategy


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MIORA:
https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html

Life Time’s Website: https://www.lifetime.life/
Life Time’s IG: https://www.instagram.com/lifetime.life


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Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/


Chapters: 
(00:00) Introduction
(00:44) Background on Jeff and Life Time
(05:22) Life Time’s value proposition
(07:38) Life Time’s in person events
(10:46) Challenges with diversified offerings 
(14:37) MIORA longevity clinics
(19:10) Integrated health services into gyms
(21:12) Implementing longevity services properly and
effectively
(26:55) How Life Time is implementing GLP-1’s
(28:04) Prescribing medication with a multidisciplinary
approach
(29:43) Push into longevity services and healthcare 
(31:28) Bringing longevity programs to the masses
(37:13) Keeping a complex business as simple as possible
(39:29) Conclusion