233. Cheryl Sew Hoy, Founder & CEO of Tiny Health

Today, I’m joined by Cheryl Sew Hoy, Founder & CEO of Tiny
Health.


Designed for moms and infants, Tiny Health’s comprehensive
microbiome tests aim to improve immune systems and prevent
chronic disease. In growth mode, it secured $8.5M last month.


In this episode, we discuss the company’s family-focused approach
to gut health.


We also cover:


• How the gut impacts infant well-being
• Tiny’s future plans for pet microbiome tests
• The relationship between daily environment and microbiome


Subscribe to the podcast insider.fitt.co/podcast
Subscribe to our newsletter insider.fitt.co/subscribe
Follow us on LinkedIn linkedin.com/company/fittinsider


Tiny Health’s Website: https://www.tinyhealth.com/
Tiny Health’s B2B Website: https://www.poweredbytiny.com/
Tiny Health’s IG: https://www.instagram.com/tiny.health/


-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit
EGYM.com to learn more about its smart workout solutions for
fitness and health facilities. 


Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/


Chapters:
(00:00) Introduction
(01:18) Microbiome testing for babies
(03:33) Cheryl's personal journey and motivation for starting
Tiny Health
(08:00) Initial due diligence process
(12:06) Challenges in developing the microbiome test
(15:57) Democratizing access to health data
(20:30) Measuring gut health improvements
(21:03) Baby gut types
(23:14) Timing and frequency of testing
(27:03) Environmental impact on gut health
(28:37) Transparency and science in microbiome testing
(32:09) Building trust with consumers
(37:13) Company vision
(40:23) Upcoming roadmap
(41:24) Conclusion