240. James Li, Co-founder & CEO of Mighty Health

Today, I’m joined by James Li, co-founder & CEO of Mighty
Health.


 


A virtual wellness clinic, Mighty Health combines exercise and
nutrition coaching to help those over 50 age well. Its daily
programs span weight loss, mobility, pain reduction, and more.


 


In this episode, we talk about the company’s digital platform for
older adults.


 


We also cover:
• Selling to insurers 
• Engaging and retaining members 
• Untapped opportunities in age tech


 


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Mighty Health’s Website: https://www.mightyhealth.com


James’ Email: James@mightyhealth.com


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The Fitt Insider Podcast is brought to you by EGYM. Visit
EGYM.com to learn more about its smart workout solutions for
fitness and health facilities. 


 


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Chapters:
(00:00) Introduction
(01:06) Background on Mighty Health
(04:58) Engaging and retaining members
(06:53) Mighty Health's vision
(09:53) Selling to insurers
(13:02) Keeping members engaged
(15:00) Content development and branding
(20:56) Strategies to age well
(23:30) Digital friendliness of older adults
(29:58) Expansion plans
(31:27) Mission-driven approach
(34:32) Building a lean team
(37:17) Conclusion