248. Michael Brandt, Co-Founder & CEO of Ketone-IQ

Today, I’m joined by Michael Brandt, co-founder & CEO of
Ketone-IQ.


 


Bottling “metabolic superfuel,” Ketone-IQ taps science-backed
ingredients to enhance mental clarity, physical fitness, and
recovery — without the crash of caffeine or sugar.


 


In this episode, we talk about scaling the brand’s next-gen
energy drink.


 


We also cover:


 


• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael’s focus on single-product and ingredient mastery


 


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Ketone-IQ’s Website: https://ketone.com/


Ketone-IQ’s IG: https://www.instagram.com/ketoneiq


Michael’s IG: https://www.instagram.com/michaeldbrandt/


 


Ketone-IQ is offering listeners a discount. Use KETONE.com/FITT
to save 30% off your first subscription order of Ketone-IQ.


 


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The Fitt Insider Podcast is brought to you by EGYM. Visit
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fitness and health facilities. 


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Chapters:
(00:00) Introduction
(01:32) Michael’s background
(02:40) Understanding ketones and their benefits
(04:09) Launching KetoneIQ
(05:13) Challenges and successes in scaling
(13:21) Innovations and future products
(16:43) Marketing and distribution strategies
(28:42) The importance of focus and expansion strategy
(37:16) Conclusion