256. Jamie Weeks, Founder & CEO of SweatHouz

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.


Helping members unwind, SweatHouz combines infrared saunas, cold
plunges, and vitamin C showers for a complete preventative
wellness experience. 


In this episode, we discuss Jamie's journey from Orangetheory
Fitness franchisee to building a recovery-focused wellness brand.


We also cover:




The future of holistic wellness




Optimizing franchise operations




Jamie's vision for revolutionizing the industry




 


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SweatHouz’s Website:https://www.sweathouz.com/


SweatHouz’s IG: https://www.instagram.com/sweathouz/


 


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The Fitt Insider Podcast is brought to you by EGYM. Visit
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fitness and health facilities. 


 


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Investments: https://capital.fitt.co/


 


Chapters:


(00:00) Introduction


(01:44) Jamie’s Journey in Franchising


(02:30) Origin and Growth of SweatHouz


(04:36) SweatHouz’s Offerings


(06:49) SweatHouz 1.0 vs. 2.0


(11:07) Franchising Strategy and TAM


(14:16) Differentiation


(21:50) Strategizing for a Billion-Dollar Exit


(24:09) The Future of Fitness and Wellness


(28:34) Digital Therapy 


(30:20) Scaling and Franchisee Selection


(36:48) Partnerships and Future Roadmap


(38:38) Conclusion