263. Kent Yoshimura, Co-Founder & CEO of Neuro

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.


Fueling high performance, Neuro makes functional gum and mints
with ingredients clinically proven to sharpen focus, improve
memory, and balance mood.


In this episode, we discuss the company's innovative nootropic
products.


We also cover:


• Building the brand
• Scaling on TikTok Shop
• Going from niche to mainstream


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Neuro’s Website: https://neurogum.com/


Neuro’s TikTok: https://www.tiktok.com/@neurogum


Neuro’s IG: https://www.instagram.com/neurogum/


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Chapters:
(00:00) Introduction
(01:41) Neuro Origin Story
(05:00) Challenges and Breakthroughs in the Supplement
Industry
(06:31) Marketing Strategies and Consumer Education
(09:41) The Role of PR and Influencer Endorsements
(13:27) Balancing Growth and Brand Integrity
(15:08) Innovative Marketing and Product Development
(29:13) Future Goals and Company Culture
(32:27) Sustainability and Future Opportunities
(35:20) Conclusion