264. Geoff Cook, CEO of Noom

Today, I'm joined by Geoff Cook, CEO of Noom.


Combining human coaching, AI support, and prescription
medications, Noom is on a mission to help people make lasting
lifestyle changes and lose weight for good.


In this episode, we discuss the evolution of the company’s
digital health platform.


We also cover:


• Adding GLP-1s
• Entering the longevity sector
• Merging wellness and healthcare


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Noom's website: https://www.noom.com/
Noom’s LinkedIn: https://www.linkedin.com/company/noom
Geoff’s LinkedIn:
https://www.linkedin.com/in/geoff-cook-0a35ba3/
Twitter/X: https://x.com/noom
Facebook: https://facebook.com/noom
Newsroom: https://www.noom.com/press-and-media/


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The Fitt Insider Podcast is brought to you by EGYM. Visit
EGYM.com to learn more about its smart workout solutions for
fitness and health facilities. 


Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/


Chapters:
(00:00) Introduction
(01:40) Jeff's Journey to Becoming Noom's CEO
(04:02) Challenges and Strategies in Prescription Era
(08:00) Noom's Holistic Approach
(10:30) Navigating the Wellness and Healthcare Landscape
(12:02) Behavior Change and Medication Integration
(24:42) Compounded Medications and Regulatory Challenges
(35:28) Future Roadmap
(38:44) Conclusion