270. Karl Sanft, President & CEO of 24 Hour Fitness

Today, I'm joined by Karl Sanft, president & CEO of 24 Hour
Fitness.


A leading US operator, 24 Hour Fitness’s HVLP gyms combine vast
facilities, group classes, and personal training. Rebuilding post
COVID, Karl is leading the brand toward sustainable growth.


In this episode, we discuss transforming the chain for the next
generation of gym-goers.


We also cover:


• Investing in club renovations
• A shift toward functional training
• Adapting to evolving member preferences


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Website: https://www.24hourfitness.com


IG: https://www.instagram.com/24HourFitness


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The Fitt Insider Podcast is brought to you by EGYM. Visit
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Chapters:
(00:00) Introduction
(01:26) Current State of 24 Hour Fitness
(04:37) Post-Pandemic Recovery
(08:12) Positioning and Differentiation
(10:51) Functional Training and Equipment Investments
(13:21) Personal Training and Group Exercise Classes
(16:26) Broader Health Trends and Member Engagement
(26:13) Operational Strategies and Financial Health
(28:50) Future Roadmap
(35:01) The Power of Authentic Leadership
(37:11) Conclusion