Ep 011: How to Just Go For it on Amazon w/ John Mikaelian

Between class, work, sports, and a social life, most college
student don’t have time for anything else. This isn’t the case
for John Mikaelian. John is a graduate at San Diego State
University and majored in Business Administration. Somehow, John
found the time to write, self-publish, and sell a book through
Amazon called, Reality Check: A College Student’s Survival Guide,
which outlines the positive and negative aspects of the real
world.


 


 


 
Strategies used to fund business

Self publishing has becoming really popular so my business I
could say is my book. There are a lot of platforms where you can
send in your book from the cover, to the text inside the book, so
there really wasn’t that big of a startup cost. I was able to
fund the book myself and it cost me a couple hundred dollars.
Describe a moment when you felt like giving up

Amazon doesn’t really do any marketing for you, so you kind of
had to push your own traffic to the website, and I wasn’t really
familiar on how to do that. So I decided to zero in on my target
and started selling the book on college bookstores, and since
then, the book has been doing well.
HUGE SUCCESS

One of the recent things I am proud of was that I became the
president of the entrepreneurship club at Cal State Los Angeles
Kryptonite

I’m not a very patient person.
If you can have any superpower…

My superpower would be invisibility. That way I can see what
students are doing when I’m not around when it comes to their
startups because sometimes they might be doing shortcuts whenever
I do workshops. So when I’m invisible I can sit down and find ot
what they’re thinking and how they are collaborating.


 
RECOMMENDED RESOURCE OR APP

Evernote: For everything you’ll do, Evernote is the workspace to
get it done.


 
RECOMMENDED BOOKS

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money
That the Poor and Middle Class Do Not!